tED magazine Names 2017 Best of the Best Winners

tED magazine, the official publication of the National Association of Electrical Distributors (NAED), has honored 47 of the electrical industry’s finest marketing programs in its 2017 Best of the Best Marketing Awards Competition. 

The nominations were judged by Hank Bergson, former president of NEMRA; Jan Niehaus, president, Communications by Design; Katrina Olson, who taught public relations, advertising, and writing for 10 years at the University of Illinois at Urbana-Champaign; and Shad Thomas, president of Glass Box Research.

The awards were presented at a ceremony during the NAED 2017 AdVenture Marketing Conference on Wednesday, August 2.

For more than four decades, tED magazine has recognized the electrical industry’s top marketing initiatives with its Best of the Best Competition. This year’s awards honored electrical distributors and suppliers for campaigns launched in 2016.

Every year, the publication selects one distributor and one supplier to represent the overall best marketing practices for the industry.

This year’s “Best Overall” winners were:

• Womack Electric Supply. This distributor earned an individual Best of the Best award in the Public Relations/Corporate category. 
• Legrand. This supplier also earned individual Best of the Best awards in five categories: Event, Integrated Promotional Campaign, Literature/Selling Tool, Print Ad-Single, and Product Launch.

In addition, the following companies received the Best of the Best category awards. See all the winning campaigns at tedmag.com/best.

Brand Awareness
Distributor $101 million-$400 million: “Van Meter Inc. Introduces Brand in New Market,” Van Meter Inc.
Distributor $401 million-$700 million: “New Allied Brand Identity,” Allied Electronics
Supplier under $250 million: “Service Strong,” Service Wire
Supplier over $250 million: “Corporate Launch,” LEDVANCE 

Digital/Social Media Campaign
Distributor $101 million-$400 million: “#FeaturedProductFriday,” State Electric Supply
Distributor $401 million-$700 million: “Lineman Appreciation Day,” Border States Electric
Supplier under $250 million: “Content that Resonates,” Universal Lighting Technologies
Supplier over $250 million: “Finding Relays Campaign,” Littelfuse

Event
Distributor $401 million-$700 million: “Allied Expo,” Allied Electronics
Distributor over $700 million: “Technology Showcase at U.S. Bank Stadium,” Graybar
Supplier over $250 million (tie): “Eliot Program,” Legrand North America
Supplier over $250 million (tie): “IDEAL National Championship,” IDEAL Industries

Integrated Promotional Campaign
Distributor $101 million-$400 million: “Sharing Customer Success Stories Becomes a Success,” Van Meter Inc.
Distributor $401 million-$700 million: “Voltage Drop Calculator Mobile App,” Summit Electric Supply
Supplier over $250 million (tie): “Ledalite QuickShip Program,” Philips Lighting
Supplier over $250 million (tie): “AFCI/GFCI Point of Use Integrated Campaign,” Legrand North America

Literature/Selling Tool
Distributor $101 million-$400 million: “A Brand Journey for Customers,” Van Meter Inc.
Distributor $401 million-$700 million: “Chat with Summit,” Summit Electric Supply
Supplier under $250 million: “QuickCross Web App for Driver Replacement,” Universal Lighting Technologies
Supplier over $250 million: “Plug Load Controllable Receptacles,” Legrand North America

Print Ad—Single
Distributor $101 million-$400 million: “Power Up with Solar,” Van Meter Inc.
Supplier under $250 million: “Service Strong,” Service Wire
Supplier over $250 million: “Let's Get to the Point,” Legrand North America

Print Campaign
Distributor $101 million-$400 million: “Ilumine a Sua Vida (Light Up Your Life),” Granite City Electric Supply
Supplier under $250 million: “Friendly Tips,” Topaz Lighting
Supplier over $250 million: “InstantFit Print Campaign,” Philips Lighting

Product Launch
Distributor $401 million-$700 million: “Voltage Drop Calculator Mobile App,” Summit Electric Supply
Supplier over $250 million: “Outdoor Power Product Line,” Legrand North America

Public Relations/Community Outreach
Distributor $101 million-$400 million: “W. Va. Flood Relief Efforts,” State Electric Supply
Distributor $401 million-$700 million: “Halloween Lights,” Cooper Electric Supply
Distributor over $700 million: “2016 Louisiana Flood Relief Initiative,” Mayer Electric Supply
Supplier over $250 million: “Real Men Wear Pink,” Hubbell Lighting

Public Relations/Corporate
Distributor under $100 million: “Customer Journey Mapping Training Booklet,” Womack Electric Supply
Distributor $401 million-$700 million: “Points Rewards Program,” CapitalTristate
Supplier over $250 million: “SceneSwitch,” Philips Lighting

Publication
Distributor $401 million-$700 million: “CapitalTristate Now,” CapitalTristateVideo
Distributor $101 million-$400 million: “Get It Right the First Time,” Van Meter Inc.
Distributor $401 million-$700 million: “Why Work at Summit?,” Summit Electric Supply
Distributor over $700 million: “Corporate Holiday Message,” McNaughton-McKay Electric
Supplier under $250 million: “Company Acquisition,” Cadet Manufacturing
Supplier over $250 million: “The Performance of Light,” Hubbell Lighting

Website
Distributor under $100 million: “jhlarson.com Redesign,” J.H. Larson Company
Distributor $101 million-$400 million: “Moving our Website to the Heart of How We Do Business,” Van Meter Inc.
Distributor $401 million-$700 million: “my.capitaltristate.com” CapitalTristate
Distributor over $700 million: “WATTson—Employee Intranet,” McNaughton-McKay Electric
Supplier under $250 million: “Website,” Electri-Flex
Supplier over $250 million: “Lutron LED Compatibility Tool, Customized Version,” Lutron Electronics

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED’s membership operates in approximately 5,100 locations internationally.     

###