Van Meter Industrial & Legrand/Pass & Seymour Take Overall Awards
The 2010 tED Magazine “Best of the Best” marketing awards were presented at a reception hosted by the magazine during the NAED AdVenture Electrical Marketing Conference in Chicago on August 16. The awards recognize the best electrical marketing campaigns fielded in 2009. More than 360 entries were received this year, all of which were on display at the meeting.
| Categories are split by sales volume to ensure that competition is fair and occurs between like-sized firms. Distributors and manufacturers alike are invited to submit entries in the categories list below. |
Want to view the entire coverage? Then check out tED magazine's coverage in the August 2010 print edition and take a peek at the pictures from the 2010 Best of the Best Awards Ceremony.
Of the 59 separate category awards presented, only two—one distributor and one manufacturer—were selected to represent this year’s overall best marketing practices in the electrical distribution industry. Distributor Van Meter Industrial received the “Best of the Best Overall” distributor award, and Legrand/Pass & Seymour took the “Best of the Best Overall” manufacturer award.
In the Distributors $25 to $200 Million category, Van Meter Industrial received two “Best of the Best" awards for its entries in the Public Relations/Community Outreach and Brand Awareness categories. In the Manufacturer Over $250 Million category, Legrand/Pass & Seymour received two awards for its entries in the Direct Promotion & Product Launch categories.
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Best of the Best Judges & Presenters.gif "2010botb-2")
| Brand Awareness Winners |
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NorthWest Electrical Supply
NorthWest Electrical Supply...On the Move |
Van Meter Industrial
Power of Many |
Summit Electric Supply
A Nutcracker Electrician |
WAC Lighting
Responsible Lighting |
GE Lighting
Environmental Excellence Platform
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| Digital Campaign Winners |
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Dominion Electric Supply
Enlightening Residential Lighting Blog |
Summit Electric Supply
Summit Tweets |
Mersen (formerly Ferraz Shawmut)
Protection Intelligence Quotient (PIQ) Quiz Program & Challenge |
GE
Targeted Audience Newsletters
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| Direct Promotion Winners |
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National Electric
Promotional Mailer Campaign |
Mars Electric
Green Solutions—Building Fitness |
Rexel
Stretch Your Gift-Giving Dollars |
Hubbell Industrial Lighting
Be an Energy Superhero |
Legrand/Pass & Seymour
Tails, You Win |
| Event Winners |
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Laconia Electric Supply
1040 Days |
Inline Electric Supply
2009 Inline Energy Efficiency Expo |
Capital Lighting & Supply
Construction Law Seminars |
Robroy Industries
Robroy Industries NAED Dessert Reception |
GE Lighting
GE Edison Award |
| Integrated Promotional Campaign Winners |
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C. N. Robinson Lighting Supply
Center for Sustainable Lighting |
United Electric Supply
State of Delaware Integrated Campaign |
Dakota Supply Group
Let a Pro Do It |
Capital Lighting & Supply
Emergency Services Number |
Federal Signal
Ultmt Effcy. |
Southwire
Simpull Solutions |
| Literature/Selling Tool Winners |
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World Electric Supply
iCSales - iCountermat |
Graybar
Graybar Healthcare Initiative Playbook |
Legrand/Wiremold
Product Launch Binder for Electrical Wiring System (EWS) |
Juno Lighting Group
The Collection |
GE Lighting
GE Lamps & Ballasts Smart Catalog
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| Merchandising Winners |
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C.N. Robinson Lighting Supply
New Showroom |
Springfield Electric Supply
Lighting & Design Goes Green |
Stuart C. Irby Company
Irby Safety Zone |
WAC Lighting
2009 Electrical Distributor Display Program |
RAB Lighting
It's Easy to Be Green |
Leviton Manufacturing
Energy Smart Living and PowerMount Merchandisers
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| Print Campaign Winners |
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Warshauer Electric Supply
Living in NJ |
Summit Electric Supply
Summit Marine |
NSi Industries
TORK League: TORK Hero Edition |
Lutron Electronics
Fortune Magazine Advertorials |
| Product Launch Winners |
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National Electric
Let's Talk Tools |
Schaedler Yesco Distribution
Titanix Compact Wire Puller |
Stuart C. Irby Company
INPRO (Irby New Product Roll Out) |
RAB Lighting
LPACK—LED wallpack |
Madison Electric Products
SmartBox
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Legrand/Pass & Seymour
Tails, You Win
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| Publication Winners |
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Gross Electric
Gross Electric's 100th Anniversary Calendar |
Dakota Supply Group
"Connections" Magazine |
Stuart C. Irby Company
"Irby Circuit" Newsletter |
KACO new energy
"The KACO Sun" |
Progress Lighting
Green Brochure |
| Public Relations/Community Outreach Winners |
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Van Meter Industrial
Fast Lane Friday |
NorthEast Electrical Distributors
Project Green Lights |
GE Lighting
MC2 STEM High School |
Website Winners
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CableOrganizer.com
Cableorganizer.com E-commerce Site |
State Electric Supply
Website Redesign |
Graybar
Careers @ Graybar.com |
Madison Electric Products
Website Redesign |
Lutron Electronics
Lighting Control Institute (LCI) Online |
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