2009 Winners


Summit Electric & Leviton Take Overall Awards


The 2009 TED Magazine “Best of the Best” marketing awards were presented at a luncheon hosted by the magazine during the NAED AdVenture Sales & Marketing Conference in Chicago on August 12. The awards recognize the best electrical marketing campaigns fielded in 2008.  More than 300 entries were received this year, all of which were on display at the meeting. 


Categories are split by sales volume, to ensure that competition is fair and occurs between like-sized firms. Distributors and suppliers alike are invited to submit entries in the categories list below.


Want to view the entire coverage? Then check out TED Magazine's coverage in the August 2009 print edition and take a peak at the pictures from the 2009 Best of the Best Awards Ceremony. 


Download Image Here


Of the 52 separate category awards presented, only two—one distributor and one supplier—were selected to represent this year’s overall best marketing practices in the electrical distribution industry. Distributor Summit Electric Supply received the “Best of the Best Overall” distributor award, and Leviton Manufacturing took the “Best of the Best Overall” supplier award. 


Summit Electric & Leviton Take Overall Awards

In the Distributors Over $200 Million category, Summit Electric received two "Best of the Best" awards for its entries in the Direct  Promotion & Website categories. In the Manufacturer Over $250 Million category, Leviton Manufacturing received four category awards for its entries in the Literature & Selling Tools, Product Launch, & Public Relations categories.



Best of the Best Judges

2009 Winners

Brand Awareness Winners
Frost Electric
Frost Rebranding
Teaching About Gexpro
Federal Signal/ Industrial Systems
Total Solutions
Thomas & Betts
Ty-Rap 50th Anniversary 



Digital Campaign Winners
LiveWire Supply
LiveWire Supply Takes It to the Web with Full-Scale Digital Campaign
The Reynolds Company
GE Prostock iPod Touch Giveaway
Fluke Corporation
Fluke Challenge Online Video Game
iConvert iWin: CableTalk Podcasts



Direct Promotion Winners
First SOURCE Electrical
The Only Source You Need
Western Extralite
Club Extralite Sample Mailings
Summit Electric Supply
Truck & Buck—Don't Forget Your Little Helper
Service Wire
2008 Direct Mail Campaign
Pass & Seymour/Legrand
"NEC" Adoption Support Mailing
Honorable Mentions
Remodeling? Let Us Help!



Events Winners
Springfield Electric Supply
SESCO University
Cooper Electric Supply
All Your Purchases EARN You Points
FCI-Burndy Products
The Dibner Hall Fall Reception
Acme Electric
Acme, Actown, and Amveco Products at Rockwell's Automation Fair 2008
Honorable Mentions
Werner Electric Supply
Go Wild With Werner Electric
GE Consumer & Industrial
Exclusive Premiere of the Tale of Despereaux



Integrated Promotional Campaign Winners
Gross Electric
Go Green with Gross Electric
Weidenbach-Brown Company
Think Greener with Wiedenbach-Brown
Gexpro PACE Setters
RAB Lighting
RAB Free Freight
Philips Lighting Electronics
Ballastville Sluggers2: Home Run Derby
(IMARK Exclusive Promotion)
Honorable Mentions
Dakota Supply Group
DSG Kids Club
Capital Lighting & Supply
Great Escapes
Granite City Electric Supply
GCE Kids Club



Literature/Selling Tools Winners
First SOURCE Electrical
The Only Source You Need
Springfield Electric Supply
Springfield Electric Capabilities
Graybar Data Center Playbook Kit
WAC Lighting
InvisiLED Selling Tools
Leviton Manufacturing
Selling Kits



Merchandising Winners
First SOURCE Electrical
The Only Source You Need
The Hite Company
Green Zone
North Coast Electric
Big Blue Tool Machine
NSi Industries
TORK Packaging
"Try Me" Display



Print Campaign Winners
The Hite Company
All You Have to Do Is...Wrap It
ESP Print Campaign
Columbia Lighting
EPOC Ad Campaign
Vertical Market Ad Campaign



Product Launch Winners
Klein Tools
Experience Driving Our Best Journeyman Screwdrivers
Leviton Manufacturing
Vizia + Collection
Leviton Manufacturing
Wireless Occupancy Sensors
Honorable Mentions
Sure Crimp Compression Connectors



Publications Winners
Dakota Supply Group
"Connections" Magazine
Stuart C. Irby Company
"Irby Circuit" Magazine
Capital Lighting & Supply
"Capital NOW" Magazine
Thomas & Betts



Public Relations/Community Outreach Winners
Van Meter Industrial
Flood 2008: Rise Above This
Capital Lighting & Supply
Extreme Makeover: Ridgley/Motley
Halco Lighting Technologies
Energy Star Change a Light, Change the World Campaign
Leviton Manufacturing
Child Safety
Honorable Mentions
Thomas & Betts
Mid-South IEC Joint Venture Project Saves Over $100,000



Website Winners
First SOURCE Electrical
The Only Source You Need
Springfield Electric Supply
Web Order Entry System and Online Catalog
Summit Electric Supply
summit.com Redesign
Fluke Corporation
Hidden Power Problems
GE Consumer & Industrial
Environmental Information Center
Honorable Mentions
Dakota Supply Group
Universal Lighting Technologies
DCL Online Demo



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