2007 Winners

Best of the Best Award Results
Springfield Electric & Thomas & Betts Take Overall Awards

The 2007 TED Magazine “Best of the Best" marketing awards were presented at a luncheon hosted by the magazine during the NAED Annual Meeting in Washington, D.C. on May 8. More than 350 industry executives registered for the lunch and took part in the recognition of the best electrical marketing campaigns fielded in 2006. More than 365 entries were received this year, and a record 95 companies participated. All entries were displayed, allowing all executives attending the NAED Annual Meeting an opportunity to review them.

Each year the categories are split by sales volume so that competition is fair, occurring between like-sized firms. Distributors and suppliers alike are invited to submit entries in the following categories:

Print Advertising
Direct Promotion
Integrated Promotional Campaign
Literature/Selling Tools
Web Sites
Publications
Merchandising
Public Relations
Events
Product Launch

From left: Dan Dungan, Senior Vice President, Springfield Electric Supply and Jeff Greene, Vice President, Product Marketing, Electrical Division, Thomas & Betts

Of the 42 separate category awards presented, only two-- one distributor and one supplier-- were selected to represent this year’s overall best marketing practices in the electrical distribution industry. Distributor Springfield Electric Supply (Springfield, Ill.) received the "Best of the Best Overall" distributor award, and Thomas & Betts (Memphis, Tenn.) took the "Best of the Best Overall" supplier award.

In the Distributors $25-200 Million category, Springfield Electric received two "Best of the Best" awards for its entries in the Print Advertising and Integrated Promotional Campaign categories. In the Manufacturer Over $250 Million category, Thomas & Betts received three "Best of the Best" awards for its entries in the Direct Promotion, Events, and Literarture/Selling Tools categories.

Look for additional highlights of the competition in TED’s June 2007 print edition. Winning entries will also be on display during the 2007 AdVenture Sales & Marketing Conference in August in Chicago where judge Cookie Caloia will lead an entertaining session using the contest entries to illustrate how sales and marketing should work together.

Check out the complete 2007 Best of the Best Awards Coverage from TED's June, 2007 edition.

Front, from left: Sarah Greider, Tara Lockie, Kim Funcik Back, from left: Katrina Olson, Cookie Caloia, Mike Dandridge Best of the Best Judges Comments
Overall Distributor Winner: Springfield Electric Supply	Overall Manufacturer Winner: Thomas & Betts

Print Advertising (view images of winners here)

Best	Distributor $25-200 Million	Springfield Electric Supply: "Bring Home the Entire Theatre "
Best	Distributor Over $200 Million	Summit Electric Supply: "Chocolate and Pom Poms "
Best	Supplier Under $250 Million	NSi Industries: "Polaris Blue Submersible "
Best	Supplier Over $250 Million	Progress Lighting: "Occupancy Sensor Bullfighter "

Direct Promotion (view images of winners here)

Best	Distributor $25-200 Million	Werner Electric Supply: "Energy Summit "
Best	Distributor Over $200 Million	GE Supply (Gexpro): "NECA Postcard"
Best	Supplier Under $250 Million	IDEAL Industries : "One Connector Rises to the Bottom"
Best	Supplier Over $250 Million	Thomas & Betts : "See for Yourself Why TY-Rap® Dectectable Cable Ties Are the Best"

Integrated Promotional Campaign (view images of winners here)

Best	Distributor $25-200 Million	Springfield Electric Supply: "Fan Promotion: All June Long"
Best	Distributor Over $200 Million	North Coast Electric: "Seattle Street Dreams 2006-Alexander Lighting"
Best	Supplier Under $250 Million	Universal Lighting Technologies: "Target Ten Campaign "
Best	Supplier Over $250 Million	United Copper Industries: "LEAD the Revolution"
Honorable Mentions
HM		Independent Electric Supply: "Sail of the Century"
HM		Graybar: "Highway to Success Sweepstakes"
HM		Federal Signal: "The Signal is Clear with Confidence and Commitment "
HM		OSRAM Sylvania: "Where Do You Need Light?"

Literature/Selling Tools (view images of winners here)

Best	Distributor $25-$200 Million	Warshauer Electric Supply: "Automation Kiosk"
Best	Distributor Over $200 Million	Graybar: "MRO Advantage Kit "
Best	Supplier Under $250 Million	Prescolite: "D6—LED Training In a Box "
Best	Supplier Over $250 Million	Thomas & Betts: "Time Saving Products for Your Customer"
Honorable Mentions
HM		Granite City Electric Supply: "Builder Brochure & Incentives"

Web Sites (view images of winners here)

Best	Distributor $25 - $200 Million	Needham Electric Supply: "At NESCO the Answer is Yes!"
Best	Distributor Over $200 Million	Elliott Electric Supply: "Save Time. More Functionally. More Power. ElliottElectric.com"
Best	Supplier Under $250 Million	Fluke Corporation: "The Adventures of Uber-Tech, Ultra Super Guy"
Best	Supplier Over $250 Million	Sea Gull Lighting: "seagulllighting.com"
Honorable Mentions
HM		Prescolite: "www.prescolite.com"

Publications (view images of winners here)

Best	Distributor $25-200 Million	Western Extralite: "Connections"
Best	Distributor Over $200 Million	Capital Lighting & Supply: "Capital Now"
Best	Supplier Under $250 Million	IDEAL Industries: "iPower"
Best	Supplier Over $250 Million	Sea Gull Lighting: "Bring It Home Magazine"

Merchandising (view images of winners here)

Best	Distributor $25 - $200 Million	Granite City Electric Supply: "Granite City Boxes Deliver & Store Your Products"
Best	Distributor over $200 Million	Viking Electric Supply: "Light Up Your Life"
Best	Supplier Under $250 Million	Prescolite: "Merchandising Program"
Best	Supplier Over $250 Million	Lutron: "Marquee Display System"

Public Relations (view images of winners here)

Best	Distributor $25-$200 million	Granite City Electric: "Field of Dreams III Sweepstakes"
Best	Supplier Under $250 million	Fluke Corporation : "Test Tool Talk"
Best	Supplier Over $250 Million	OSRAM Sylvania: "Racing for Wishes"

Events (view images of winners here)

Best	Distributor $25-200 Million	Nu-Lite Electrical Wholesalers: "Customer Appreciation - Travel Program"
Best	Distributor Over $200 Million	Edson/HD Supply: "2006 Wire-Off/Cook-Off Open House"
Best	Supplier Under $250 Million	Stahlin Non-Metallic Enclosures: "Boot Camp Education and Training Program"
Best	Supplier Over $250 Million	Thomas & Betts : "Dynamo Diner: Serving Up Time, Money and Labor-Savings"

Product Launch (view images of winners here)

Best	Distributor $25 - $200 Million	Loeb Electric: "Dream In Color"
Best	Supplier Under $250 Million	NSi Industries: "Polaris Blue Submersible"
Best	Supplier Over $250 Million	Cooper Wiring Devices: "Target the Best"
Honorable Mentions
HM		Lutron: "AuroRA Wireless Lighting Controls"

Judges' Choice (view images of winners here)

Best	Dakota Supply Group: "Road To Retirement "

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