“So the question to ask then is how long will both parties
keep courting each other? What is the tipping point where more business goes
through distribution, especially national electrical distributors? Is the
uncertainty in the market going to be a catalyst for strategic and accelerated
channel strategy, or are we going to see another year of lukewarm attempts of
partnering with national electrical distributors (while a lot of major project
business still goes direct)? What do both manufacturers and national
distributors need to do to facilitate this process?”
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Above: A photo of the home page at http://solar.wescorenewables.com/
Those questions come near the end of a
blog entry on the Wesco Renewables website written by Hector Tantoh,
marketing manager, renewable products, for WESCO Distribution.
How would Tantoh answer these questions? “I obviously
believe that national electrical distributors, like WESCO, add tremendous value
to both manufacturers and end users because of our expanded branch network,
relationships with complementary manufacturers, sales force, and balance of
system offerings, to name a few,” Tantoh wrote.
© 2012 The Electrical Distributor. All rights reserved.