tED magazine Marketing Analysis Report (tED-MAR)

This report is designed to help both electrical distributors and manufacturers understand current marketing activities and the differences between approaches to the marketplace.

This first version of the study compares three different groups to one another, allowing for distinctions to emerge. The three comparisons are:

1. Distributor compared to manufacturer activities
2. Small distributors compared to large distributors
3. Small manufacturers compared to large manufacturers

Some of the most interesting information can be found in the write-in responses. For example, the comments clearly indicate that Return-on-Investment is a struggle for a majority of those surveyed. However, there are also some tips from your peers on how to do so.