About the Best of the Best Competition
Mission
tED magazine's Best of the Best awards program honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in 12 marketing/communication categories. The success of a marketing program is often difficult to measure in tangible terms; therefore the awards program provides winners with the opportunity to show that their work is highly regarded within their own industry. In addition, over the years, the program has become a way to benchmark a company's efforts against those of its peers.
Best of the Best Award ResultsWarshauer Electric Supply & Madison Electric Products Take Overall Awards
The 2011 tED magazine “Best of the Best” marketing awards were presented at a reception hosted by the magazine during the NAED AdVenture Electrical Marketing Conference in Chicago on August 15. The awards recognize the best electrical marketing campaigns fielded in 2010.
The 2011 Best of the Best Marketing Awards Competition marked a departure from the norm: For the first time in the competition’s 42-year history, all entries were submitted digitally. No longer were entrants required to staple, paste, and glue marketing materials to poster board and print out duplicate copies of entry forms and statements of purpose before packing and shipping the entries off to tED’s St. Louis headquarters. It was a big change—but one that resulted in a speedier, greener, and more streamlined entry process.
During June, four judges gathered to review the entries that were submitted in the contest’s 12 categories. When the dust settled, 47 entries were determined winners, and two companies walked away with Overall Best of the Best honors: Warshauer Electric Supply received the “Best of the Best Overall” distributor award, and Madison Electric Products took the “Best of the Best Overall” manufacturer award.
| Categories are split by sales volume to ensure that competition is fair and occurs between like-sized firms. Distributors and manufacturers alike are invited to submit entries in the categories list below. |
Want to view the entire coverage? Then check out tED magazine's August 2011 digital edition and take a peek at the following video to see all of the winning entries. You can also see photos of all of the winners in our photo gallery.
Best of the Best Judges
From left: Hank Bergson, Kim Funcik, Katrina Olson, Shad Thomas
| Brand Awareness Winners |
Bricos
New Identity, Same Commitment |
Gexpro
Development and Launch of Active-8 Service and Brand |
Madison Electric Products
Sparks Innovation Center |
Eaton
Anti-Counterfeit Initiative
|
| Digital Campaign Winners |
Werner Electric Supply (Wis.)
Werner Mysteries
|
State Electric Supply
Social Media Launch |
Madison Electric Products
Social Media Delivers Results |
Fluke
It's a Tight, Tight World |
| Direct Promotion Winners |
Independent Electric Supply
2010 Energy Services Marketing Brochure |
Border States Electric
Storm Recovery Catalog |
Service Wire
2010 Direct Mail Campaign |
OSRAM Sylvania
Schools & Universities Electronic Direct Mail Campaign |
| Event Winners |
Warshauer Electric Supply
Solar Certification Class |
Graybar
2010 National Electrical Training Conference |
C.N. Robinson Lighting Supply
everGREEN Tradeshow |
Lutron Electronics
Energy-Saving Products & Retrofit Solutions Online Training |
| Integrated Promotional Campaign Winners |
C.N. Robinson Lighting Supply
Don't Forget Your Batteries at CNR |
Warshauer Electric Supply
Energy Solutions Group
|
Summit Electric Supply
Introducing LSZH |
Legrand/Cablofil
Solar Panel Supports Made Simple. |
Solais Lighting
Environmentally Friendly LED Lighting |
GE Lighting
Environmental Lighting Solutions-Linear Fluorescent Systems
|
| Literature/Selling Tool Winners |
OneSource Distributors
The Power of OneSource
|
L-Com
2011 Master Catalog
|
OSRAM Sylvania
Market Segment Brochures
|
| Merchandising Winners |
Summit Electric Supply
Revamped Merchandising for Albuquerque and Fort Worth
|
LENOX
The LENOX WOLF WALL
|
| Print Campaign Winners |
Wiedenbach-Brown
2010 Print Advertisement
|
WAC Lighting
Promoting Responsible Lighting and Attracting Professionals |
GE Energy
Easy Print Ad Campaign
|
| Product Launch Winners |
Werner Electric Supply (Wis.)
Southwire SIMpull Head Product Launch
|
CapitalTristate Electrical Distributor
Yes, We Do Solar!
|
Madison Electric Products
Clip-It Product Launch
|
Littelfuse
LF Series Fuse Block Launch
|
| Public Relations/Community Outreach Winners |
Leff Electric
5,000 Ton Green Challenge
|
NorthEast Electrical Distributors
Project Green Lights 2010 |
Federal Signal
Uncovering the Safety Concerns of America
|
GE Energy
Anti-Counterfeit Initiative
|
Lutron Electronics
Artifact Donation to the Smithsonian Institute
|
| Publication Winners |
Van Meter Inc.
Stay Current
|
Graybar
Company Overview Brochure
|
Philips Lighting
Lighting e-ssentials Distributor Newsletter
|
Website Winners
|
LiveWireSupply.com
State-of-the-Art Website for Electrical Contractors in the Office and in the Field
|
Schaedler Yesco
Schaedler Yesco Expo 2010 Website
|
North Coast Lighting
North Coast Lighting Website
|
Architectural Area Lighting
AAL Launches New and Improved Website!
|
Lutron Electronics
New Lutron.com |
Want to see all of the entries? Watch the following video.
View the 2010 Best of the Best Winners Here! 
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