2011 Winners


About the Best of the Best Competition

magazine's Best of the Best awards program honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in 12 marketing/communication categories. The success of a marketing program is often difficult to measure in tangible terms; therefore the awards program provides winners with the opportunity to show that their work is highly regarded within their own industry. In addition, over the years, the program has become a way to benchmark a company's efforts against those of its peers. 

Best of the Best Award Results

Warshauer Electric Supply & Madison Electric Products Take Overall Awards

The 2011 tED magazine “Best of the Best” marketing awards were presented at a reception hosted by the magazine during the NAED AdVenture Electrical Marketing Conference in Chicago on August 15. The awards recognize the best electrical marketing campaigns fielded in 2010.  

The 2011 Best of the Best Marketing Awards Competition marked a departure from the norm: For the first time in the competition’s 42-year history, all entries were submitted digitally. No longer were entrants required to staple, paste, and glue marketing materials to poster board and print out duplicate copies of entry forms and statements of purpose before packing and shipping the en­tries off to tED’s St. Louis headquarters. It was a big change—but one that resulted in a speedier, greener, and more streamlined entry process.

During June, four judges gathered to review the entries that were submitted in the contest’s 12 categories. When the dust settled, 47 entries were determined winners, and two companies walked away with Overall Best of the Best honors: Warshauer Electric Supply received the “Best of the Best Overall” distributor award, and Madison Electric Products took the “Best of the Best Overall” manufacturer award. 

Categories are split by sales volume to ensure that competition is fair and occurs between like-sized firms. Distributors and manufacturers alike are invited to submit entries in the categories list below.

Want to view the entire coverage? Then check out tED magazine's August 2011 digital edition and take a peek at the following video to see all of the winning entries. You can also see photos of all of the winners in our photo gallery.



Download Award Image
Download Best of the Best Winner Logo 



Best of the Best Judges
 BOB11 Bergson  BOB11 Funcik  BOB11 Olson  BOB11 Thomas
From left:  Hank Bergson, Kim Funcik, Katrina Olson, Shad Thomas


2011 Winners

Brand Awareness Winners
New Identity, Same Commitment
Development and Launch of Active-8 Service and Brand
Madison Electric Products
Sparks Innovation Center
Anti-Counterfeit Initiative



Digital Campaign Winners
Werner Electric Supply (Wis.)
Werner Mysteries
State Electric Supply
Social Media Launch
Madison Electric Products
Social Media Delivers Results
It's a Tight, Tight World



Direct Promotion Winners
Independent Electric Supply
2010 Energy Services Marketing Brochure
Border States Electric
Storm Recovery Catalog
Service Wire
2010 Direct Mail Campaign
OSRAM Sylvania
Schools & Universities Electronic Direct Mail Campaign



Event Winners
Warshauer Electric Supply
Solar Certification Class
2010 National Electrical Training Conference
C.N. Robinson Lighting Supply
everGREEN Tradeshow
Lutron Electronics
Energy-Saving Products & Retrofit Solutions Online Training



Integrated Promotional Campaign Winners
C.N. Robinson Lighting Supply
Don't Forget Your Batteries at CNR
Warshauer Electric Supply
Energy Solutions Group
Summit Electric Supply
Introducing LSZH
Solar Panel Supports Made Simple.
Solais Lighting
Environmentally Friendly LED Lighting
GE Lighting
Environmental Lighting Solutions-Linear Fluorescent Systems



Literature/Selling Tool Winners
OneSource Distributors
The Power of OneSource
2011 Master Catalog
OSRAM Sylvania
Market Segment Brochures



Merchandising Winners
Summit Electric Supply
Revamped Merchandising for Albuquerque and Fort Worth



Print Campaign Winners
2010 Print Advertisement
WAC Lighting
Promoting Responsible Lighting and Attracting Professionals
GE Energy
Easy Print Ad Campaign



Product Launch Winners
Werner Electric Supply (Wis.)
Southwire SIMpull Head Product Launch
CapitalTristate Electrical Distributor
Yes, We Do Solar!
Madison Electric Products
Clip-It Product Launch
LF Series Fuse Block Launch



Public Relations/Community Outreach Winners
Leff Electric
5,000 Ton Green Challenge
NorthEast Electrical Distributors
Project Green Lights 2010
Federal Signal
Uncovering the Safety Concerns of America
GE Energy
Anti-Counterfeit Initiative
Lutron Electronics
Artifact Donation to the Smithsonian Institute



Publication Winners
Van Meter Inc.
Stay Current
Company Overview Brochure
Philips Lighting
Lighting e-ssentials Distributor Newsletter



Website Winners
State-of-the-Art Website for Electrical Contractors in the Office and in the Field
Schaedler Yesco
Schaedler Yesco Expo 2010 Website
North Coast Lighting
North Coast Lighting Website
Architectural Area Lighting
AAL Launches New and Improved Website!
Lutron Electronics
New Lutron.com


Want to see all of the entries? Watch the following video.


View the 2010 Best of the Best Winners Here! botbtropy08

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